Dasheeda Dawson is The WeedHead – a Cannabis executive, digital growth hacker, and brand equity builder. Featured as a speaker and contributor across multiple media outlets & conferences, including Entrepreneur.com, Women Grow, and the Cannabis World Congress & Business Expo, Dasheeda is a corporate cross-over pioneer helping Cannabis brands “hack into mainstream America” with real talk, top-ranked training and digital expertise. From Target to THC, she has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret and Fullbeauty Brands prior to transitioning to the cannabis industry. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University in 2001.
Currently, Dasheeda is the President of MJM Strategy (formerly MaryJane Marketing), a digital-focused hemp and marijuana consulting group leading the rebranding of the cannabis industry. Committed to legitimizing, stabilizing and diversifying the industry, she recently became the Interim Executive Director for the New Jersey Cannabis Commission. A member of the Executive Leadership Committee, she is also the Chief Strategy Officer of Minorities for Medical Marijuana (M4MM) helping to lead the organization’s “Diversity in Cannabis” national campaign.